I always tell them, my clients are neither models nor celebrities, and most of them are just average persons. However, every girl in her wedding gown should be the happiest and the most beautiful girl in the world on her wedding day. So it is always the responsibility of the photographer to capture the best picture for the bride. There are so many ways to make a person look good in a photo (at the same time, there are lots of other way to make a person look bad), and every WEDDING PHOTOGRAPHER should spend time learning all these technique (And I am still learning !!!!).